Christmas in July at Bronner’s

Your Christmas calendar isn’t complete without these two special events at Bronner’s in July! Join us for Santa on Vacation with Santa’s Sock Collection and our Christmas Costume Parade.

By all means, Christmas in July offers a delightful respite from the usual summer activities and heat. It’s undeniably a great time to reconnect with family and friends. Enjoy the magic of Christmas in an unexpected season.

Santa on Vacation with Santa’s Sock Collection

To begin with, Santa will be vacationing at Bronner’s Friday through Sunday, July 18-20, 2025, from noon to 4 p.m. daily. No doubt, Bronner’s is one of Santa’s favorite vacation spots. We invite the young and young-at-heart to stop by Bronner’s, say hello to Santa and take a photo with him. You will find Santa relaxing in section 4 near Bronner’s south entrance.

In addition, we invite you to bring in a pair of new socks when you see Santa. Bronner’s will then donate the socks to the Underground Railroad Shelter and Resale Store in Saginaw, Michigan. Their store supports the shelter in two ways. First, the resale store provides clients with URR-issued vouchers for clothing and household items they need throughout their transition periods. Secondly, revenue from store sales of donated items provides funding for programs and services provided at URR. 

“Socks are a very popular store item in the winter,” said Underground Resale Store manager Lisa Brown. “It’s almost impossible to keep them in stock.”

A Christmas Costume Parade for Christmas in July at Bronner’s

Without a doubt, Friday, July 25, 2025, will be a big day at Bronner’s! We invite our guests to dress in Christmas-themed outfits or costumes and join our Christmas Costume Parade at 2 p.m. Of course, all outfits/costumes must be family-friendly and Christmas-themed. We ask all participants to meet inside Bronner’s west entrance just prior to 2 p.m. At that time, the parade will step off and make its way around the store, ending back at west entrance.

Perhaps you’ll be rocking the ugliest of ugly Christmas sweaters? Indeed, we’re looking forward to seeing your fun-tastic, family-friendly Christmas costumes! In addition, guests participating in the parade may enter a drawing to win one of two $25 Bronner’s gift certificates. (The drawing will be held after the parade.)

In the event that you’re looking for Christmas-costume inspiration, the Franken-Bunch will inspire you with their Christmas cheer gear. Maybe a Bronner’s sweatshirt or T-shirt is a good place to start! How about a DIY Christmas Tree Dress?