Christmas in July at Bronner’s

Your Christmas calendar isn’t complete without these two special events at Bronner’s in July! Join us for Santa on Vacation with The Big Red Giving Bag and our Christmas Costume Parade.

Santa greets children during Santa on Vacation for Christmas in July at Bronner's
Jon And Gabi Dressed Up For Christmas

By all means, Christmas in July offers a delightful respite from the usual summer activities and heat. It’s undeniably a great time to reconnect with family and friends. Enjoy the magic of Christmas in an unexpected season.

Santa on Vacation with The Big Red Giving Bag

Santa on Vacation in front of lighted trees during Christmas in July at Bronner's

To begin with, Santa will be vacationing at Bronner’s Friday through Sunday, July 12-14, from noon to 4 p.m. daily. No doubt, Bronner’s is one of Santa’s favorite vacation spots. We invite the young and young-at-heart to stop by Bronner’s, say hello to Santa and take a photo with him. You will find Santa relaxing and shopping in sections 3, 4 and 5 near Bronner’s south entrance.

In addition, we invite you to bring in and donate gently-used, like-new children’s books and Stuffies when you see Santa. Bronner’s will then donate those items to an organization that works with children in need.

The Big Red Giving Bag book and bag set on a black chair in front of a Christmas tree and fireplace

Be sure to purchase The Big Red Giving Bag set (book and bag) while you’re at Bronner’s. Now you can create a holiday tradition that’s all about giving. With this in mind, kids can put their once-loved toys in the bag and place it under the tree. On Christmas Eve, Santa will empty those toys from the bag and load them on his sleigh. Without delay, Santa will then deliver them to friends all over the world. Children learn about the joy of giving to others while parents get to declutter the playroom! Kit includes storybook and one giving bag. (Note to parents: please contact your local charities to find out where to donate your toys!) 

A Christmas Costume Parade for Christmas in July at Bronner’s

Bronner's Christmas Countdown Advent Calendar for Christmas Costume Parade for Christmas in July
Woman dressed in elf costume standing by Christmas tree for Christmas Costume Parade for Christmas in July
Man in ugly Christmas tie and woman in ugly Christmas sweater for Christmas Costume Parade for Christmas in July at Bronner's

Without a doubt, Thursday, July 25, will be a big day at Bronner’s! We invite our guests to dress in Christmas-themed outfits or costumes and join our Christmas Costume Parade at 2 p.m. Of course, all outfits/costumes must be family-friendly and Christmas-themed. We ask all participants to meet inside Bronner’s west entrance just prior to 2 p.m. At that time, the parade will step off and make its way around the store, ending back at west entrance.

Lady wearing Christmas tree dress for Christmas Costume Parade for Christmas in July

The parade will be led by our very own DIY Christmas Tree Dress and include our DIY Advent calendar costume. Perhaps you’ll be rocking the ugliest of ugly Christmas sweaters? Indeed, we’re looking forward to seeing your fun-tastic, family-friendly Christmas costumes! If you’re looking for Christmas-costume inspiration, the Frankenbunch will inspire you with their Christmas cheer gear.

The Franken-bunch Spread Christmas Cheer In Frankenmuth

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