For All Seasons, Reasons & Budgets
Bronner’s has been making spirits bright since 1945. Wow… time sure does fly when you’re having fun! During all these years we’ve accumulated some great stories that we are just dying to share with you.
Before he became widely known as “Mr. Christmas,” he enjoyed the title of “signtist” (also known as a “signtologist”), a catchword coined by sign painters of the time to describe their craft. That background in sign painting and window and booth displays made the addition of designing parade floats a natural extension for store originator Wally Bronner!
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The concept of the American Santa Claus originated with St. Nicholas, who was born in Asia Minor about 280. He was known as a kind, benevolent man and made a saint because of his generosity. In honor of St. Nicholas, December 6 became the traditional day in Europe for the exchange of Christmas gifts and the beginning of the holiday season. Dutch immigrants to the United States brought with them their version of the gift-giving St. Nicholas, known as “Sinter
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The late Wally Bronner was holding on to that snippet of land just south of Bronner’s CHRISTmas Wonderland for something special, very special. People offered to purchase that corner of Bronner’s property where M-83 (Gera Road) met Weiss Street. “It would be perfect for a gas station or convenience store,” they said. But Wally had something else in mind. Something he could build in thanks to God for His blessings on the World’s Largest Christmas Store.
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What is YOUR dream job? A position that would rake in boatloads of cash? Or maybe a favorite hobby turned into a full-time job? A job where you’re surrounded by things you love, like working at a library, surrounded by books; a coffee shop, surrounded by your favorite brew; or better yet, selling ornaments, lights and more at Bronner’s, surrounded by Christmas?! What does a job at Bronner’s look like, you ask? In the early days of Bronner’s Christmas Decorations, the
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Originator Wally Bronner’s fledgling sign-painting and decorating business established in 1945 flourished. His signs and displays in his aunt’s grocery windows attracted the attention of other businesses and industries. Before long, they asked the young artist to prepare displays and signs for them. (“Signtists” and “signologists” were the catchwords that sign painters used to describe their craft.) From the beginning, the business established by the young sign painter was officially named Bronner’ Display and Sign Advertising.
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Bronner’s CHRISTmas Wonderland’s late originator, Wally Bronner, received early training in the business world. Bread Deliveries & the Grocery Store Summer vacations from school were full of activity for me during the years at St. Lorenz (grades 1-8). I did errands and clerked at Hubinger’s Grocery Store through the year. Then on summer Thursdays I had an additional job. I made bicycle deliveries of loaves of homemade bread. In fact, sometimes the generous customers even gave me tips. I kept
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Our late originator, Wally Bronner, didn’t set out to build The World’s Largest Christmas Store. He loved art and began his career as a sign painter and window trimmer. One request from the business community in Clare, Michigan, turned the direction of the young business to Christmas decorations. But art was the start …
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