Bronner’s annual archery contest benefits charities and is a fun-filled event that showcases local media celebrities. Without a doubt, Valentine’s Day is, after all, a time to care and share.

Bronner’s Archery Contest Showcases Media Celebrities
This time, Bronner’s 17th Annual Hot Shot Local Media Celebrity Archery Contest for Charity took place February 6, 2026, at Bronner’s south checkout. For this purpose, seven local media celebrities took aim at the $2,000 grand prize.







- Tom Lounsbury with the Tuscola County Advertiser for Great Start Tuscola’s Imagination Library
- Yvonne Daniels with WTLZ KISS 107.1 for the Saginaw African Cultural Festival
- Johnny Burke with 103.9 The Fox for the Food Bank of Eastern Michigan
- Daniel Balzer with Family Life Radio for Youth Haven Ranch
- Jake May with MLive for Major Chords for Minors
- Chris Easlick with WNEM 5 for the Cerebral Palsy Foundation
- Kyle Makin with Mid-Michigan NOW for Midland’s Open Door
Bronner’s Archery Contest Results Benefit Charities
To begin with, archers shot three rubber-tipped arrows from a youth bow at a heart-shaped target. Next, they received 25, 50, 75, 100, or 125 points for each shot based on where the arrow struck the target. Then those points were totaled with supporter bonus points. (In the first round, archers received 5 points for each supporter in attendance who registered for them before the contest began.) At last, the top three contestants – Tom Lounsbury, Daniel Balzer and Kyle Makin advanced to the final round.
Once again, the archers shot three arrows in the final round. As a result, Daniel Balzer finished in first place with 375 points (three bullseyes), winning the $2,000 grand prize for Midland’s Open Door. In second place, Kyle Makin received $750 for Midland’s Open Door. And Tom Lounsbury, who finished in third place, earned $750 for Great Start Tuscola’s Imagination Library. In addition, entrants who didn’t advance to the final round each received $500 for their charity.


Front l to r: Yvonne Daniels & Bob Johnson
Although Bronner’s archery contest benefits charities, it also kicks off our 14%-off sale for the entire month of February. In-store guests as well as online shoppers save 14% on most purchases of in-stock items. Some exclusions apply. So you don’t miss out, get started shopping now!

Love a little look back at yesteryear? Watch highlights from our 2016 archery contest.





